Project Overview
The Chinese Restaurant SuperApp project aimed to revolutionize the dining experience by creating a comprehensive, user-friendly application for restaurant patrons. This all-in-one platform integrated advanced digital features to streamline customer interactions and enhance operational efficiency.
Objective
The primary goal of the SuperApp was to deliver a seamless and engaging user experience by incorporating:
- QR Code Integration: Simplifying menu access, ordering, and payment through QR scanning.
- eGift Functionality: Allowing users to purchase and send vouchers as thoughtful, personalized e-gifts.
- Membership Payment Modules: Rewarding customer loyalty with integrated membership perks and seamless payment options.
- Reservation System: Providing an intuitive booking interface to streamline table reservations and enhance convenience.
Challenges
- Balancing Functionality with Simplicity: Integrating diverse features like QR code scanning, eGifting, membership payments, and reservations into a cohesive interface without overwhelming the user.
- Intuitive Navigation: Designing a clear and logical flow to help users easily access advanced features, regardless of their technical expertise.
- Personalization: Creating adaptable designs that could cater to various user preferences and behaviors, such as personalized eGift suggestions or tailored membership benefits.
My Role
UI / UX Design (June 2023)